Let’s face it. Sometimes things are really hard. No clients seem to be calling and the new ones can smell desperation in your sweat. Yes, it’s that time. When the memories of what it was like before started coming back…
Marketing your business in hard times
Before we go on, however, let’s keep in mind one thing; the following tips are just temporary solutions. These are not necessarily the best ways to take your business forward, even though they could be. Rather, see them as ways to stay afloat, while you figure out what to do next. Or before you call me. OK. Let’s do it then.It’s very easy to get caught up and freeze. It’s much harder to actually get moving, to make sure that cash register starts ringing again. So what can we do? Well, there are several options depending on the resources available to you. Let’s take a look at some of the possibilities.
1. Cold calling
Desperate times call for desperate measures. While for some people this may be the order of the day, most of us hate it. It can be humiliating and it takes a lot of thick skin. Well, this may the fastest way to injects some cash.
The most important thing is to find a targeted list of people to call. If you can’t buy one compile your own. Go through the phone book. Whatever you do will be better than sitting down doing nothing!
2. “Express” joint ventures
Depending on your business model, you might get another company to do a joint venture with you. The key here is to get access to their client list, so you can make some of them your clients too. The reason why I call them “express” is that you might not be in the right state of mind for a long term deal. Remember to be fair, but this works best as a “get in/get out” kind of thing.
3. One letter a day…
You could also start a direct mail campaign – one letter a day if you have to! I know, it does sound crazy! But think about it, would you rather fold?
Again, see if you can target people with client lists. If you can’t reach new customers, get to someone who can. Offer to speak at their events. Give them a cut for everybody who buys from you through them.
The difference between you and the rest of the world is that you’re willing to do what it takes to succeed. Marketing your business is not always fun. The good news is, the longer you stay – the stronger you become. Whilst others fall by the roadside, you keep going.
Your current situation will not last forever. Keep going till all this becomes just a fond memory from the past…